Luxury eyewear. Midwestern charm.

Welcome to your favorite new eyewear store.

At Kinkead Optical Co., we believe eyewear should express who you are. Our Omaha boutique offers a curated selection of designer and bespoke eyewear brands, including bold statement frames and timeless classics you won’t find in big-box stores.

We specialize in glasses, sunglasses, custom eyewear, kid glasses, and prescription lenses, all expertly fitted by our in-house optician, Alex Kinkead. Whether you’re looking for repairs, fittings, adjustments, or want to explore custom lens shapes, frame designs, tints, and sunglass clips, we will ensure every pair you walk away with is unique to you.

Visit us in Downtown Omaha’s Millwork Commons to experience luxury eyewear with Midwestern charm — where craftsmanship, comfort, and personal style come together beautifully.

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What our Customers Say

  • Meagan A.

    “Kinkead Optical is one of a kind and is run by two genuinely amazing people, Alex and Steve. Their customer service is unmatched, and their products are extremely unique and high quality. If you are looking for frames that no one else will have, this is your place.”

  • Chris H.

    “Kinkead Optical is one of a kind and is run by two genuinely amazing people, Alex and Steve. Their customer service is unmatched, and their products are extremely unique and high quality. If you are looking for frames that no one else will have, this is your place.”

  • Mary W.

    “This new optical store is beautifully designed, with a welcoming vibe and a fantastic selection of frames. I challenge you to walk in and not find a pair you love! I can’t wait to get my two new pairs in a couple weeks. I appreciate the owner’s hard work and attention to detail—it really shows. Definitely worth a visit!”

  • Emily A.

    “My experience at Kinkead Optical Co. went even better than I thought it would. Getting into luxury eyewear previously felt overwhelming and intimidating as someone who grew up getting glasses at places like Wal-Mart, Shopko, and Warby Parker. Alex couldn't have been kinder or more patient as I tried on at least half the store. I would encourage anyone who's curious to drop the at-home delivery try-ons to go see Alex. It's much more enjoyable.”