Luxury eyewear. Midwestern charm.

Welcome to your favorite new eyewear store.

At Kinkead Optical Co. in Omaha, we believe designer and bespoke eyewear should express who you are. Our boutique features a curated selection of independent designer and bespoke eyewear brands, from bold statement frames to timeless classics you won’t find in big-box stores. Co-Owner and Optician Alex Kinkead hand-selects each frame for its craftsmanship, comfort, and unique style, giving you eyewear that reflects your personality. With expert fittings, custom lens services, and personalized adjustments, we ensure that your glasses not only look amazing but also fit perfectly. Visit us in Millwork Commons and discover why Kinkead Optical is Omaha’s destination for unique eyewear with Midwestern charm.

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What our Customers Say

  • Meagan A.

    “Kinkead Optical is one of a kind and is run by two genuinely amazing people, Alex and Steve. Their customer service is unmatched, and their products are extremely unique and high quality. If you are looking for frames that no one else will have, this is your place.”

  • Chris H.

    “Kinkead Optical is one of a kind and is run by two genuinely amazing people, Alex and Steve. Their customer service is unmatched, and their products are extremely unique and high quality. If you are looking for frames that no one else will have, this is your place.”

  • Mary W.

    “This new optical store is beautifully designed, with a welcoming vibe and a fantastic selection of frames. I challenge you to walk in and not find a pair you love! I can’t wait to get my two new pairs in a couple weeks. I appreciate the owner’s hard work and attention to detail—it really shows. Definitely worth a visit!”

  • Emily A.

    “My experience at Kinkead Optical Co. went even better than I thought it would. Getting into luxury eyewear previously felt overwhelming and intimidating as someone who grew up getting glasses at places like Wal-Mart, Shopko, and Warby Parker. Alex couldn't have been kinder or more patient as I tried on at least half the store. I would encourage anyone who's curious to drop the at-home delivery try-ons to go see Alex. It's much more enjoyable.”